Bullshit:

I am one of those silly people who walk around with potable water. This is the back of an expensive Fiji Water bottle. I was bored, so I read it. It made no sense to me:

First of all, you can plainly see that the “Artesian Aquifer” is surrounded by “Impermeable Rock” – impermeable means that you can’t get through – however, I can clearly see from their diagram that they have indeed permeated the impermeable rock.

The first line clearly says that junk is added to the water as it permeates the “Impermeable Rock.”  The second sentence clearly contradicts the first by stating that the “Impermeable Rock” protects the water from “external elements.”  If this is so, then how did the “vital minerals” get through the “Impermeable Rock” and into the “Artesian Aquifer”???

Then to top it all off, the last line states that the water is “Untouched” – when the diagram clearly shows that the “Artesian Aquifer” is being touched.

You know, Pen & Teller are right… Bullshit greases the wheels of business.